Project Case Study
French Touch SXSW
Event Graphics
A recurring SXSW event branding project in downtown Austin, featuring large-format banners, oversized backdrops, and venue graphics for French Touch across a three-year event program.
Overview
French Touch needed large-format event graphics for its SXSW activation in downtown Austin.
The project has become a recurring annual contract, with our team supporting the event graphics for three years in a row.
The Ask
The event required a strong branded presence inside a large bar and venue space during SXSW.
Each year, the graphics package typically included oversized banners and backdrops designed to visually take over the venue and create a cohesive French Touch event environment.
The Solution
Large banners and branded backdrops were produced to support the annual activation, giving the venue a high-impact visual identity for SXSW attendees.
The recurring nature of the project required consistent execution year over year, with graphics scaled for the venue and designed to create a strong branded presence throughout the space.
The Result
The finished graphics helped transform the downtown Austin venue into a branded SXSW event space for French Touch.
Over three consecutive years, the project has supported a recognizable and repeatable event presence built around large-format banners, backdrops, and venue branding.
