Project Case Study
Nike Super Bowl Miami
Branding Launch
A Miami event branding project for Nike during Super Bowl 2020, including large vinyl cut window graphics, interior glass graphics, wall graphics, and DJ booth branding.
Overview
During Super Bowl 2020 in Miami, Nike needed a branding launch supported with high-impact retail and venue graphics.
The work included large vinyl cut graphics at Flagler Station Mall, interior glass graphics, and branded graphics for a local shoe store activation.
The Ask
The project required bold graphics that could quickly transform exterior entrances, interior glass, retail walls, and activation areas into a Nike-branded environment.
The package needed to support visibility from the outside while also creating a strong branded experience inside the retail and event spaces.
The Solution
Huge vinyl cut graphics were produced and installed on the exterior entrance and interior glass windows at Flagler Station Mall.
The team also branded a local shoe store with window graphics, wall graphics, and a DJ booth, giving the activation a complete visual presence across multiple customer touchpoints.
The Result
The finished graphics helped create a bold branded Nike launch environment during one of Miami’s busiest event weekends.
The project connected mall entrance graphics, interior glass, retail wall graphics, and DJ booth branding into one cohesive promotional experience.
